第一节 广告概述 概念（识记P5）：广告是付费的信息传播形式，其目的在于推广商品和服务，影响消费者的态度和行为，以取得广告主所预期的效果。广告活动的构成要素有广告主，广告代理商，广告媒介，受众（消费者），广告信息等。 广告概念的核心内容（领会P5...

语言技能与写作技巧(Language Skills and Writing Technique) 本章重点：掌握外贸英语写作的语言技能；写作技巧 本章难点：运用语言技能进行外贸英语的写作 【例题 单选题】As much of capital is raised at home _____abroad. A.at B. in C. as D. of 【答...

词(words) 本章重点：名词的特殊用法、动词的特殊用法、形容词的特殊用法、代词的特殊用法、介词的特殊用法 本章难点：集体名词的用法、非谓语动词用法、形容词的等比结构 【例题单选题】The family _____agreed among themselves to present a solid front....

商务英语文体(Business English Style) 本章重点：如何撰写简洁的句子；避免使用陈旧的商务用语 本章难点：如何写出简洁的句子 【例题 改错题】The more you buy, the result is that as far as money is concerned the more you spend. 【答案】The more yo...

句子(Sentences) 本章重点：重要的句子结构：并列句、复合句、并列-复合句；句子的衔接；句子的有效性 本章难点：句子的有效性 【例题? 单选题】Steel filing cabinets are best for durability, ease of cleaning, _____. A. they resist fire better B. an...

英语的标点符号、大小写和缩写词(Punctuation,Capitlization and Abbreviation) 本章重点：各标点符号的用法；英语中大小写规则；最常用的商务英语缩写词 本章难点：各标点符号的用法 【例题改错题】We should be grateful if you could send us an invitati...

三、推荐信 We hereby testify that Mr. Li Hao has been employed in our public relations department for over 3years. It is my p0leasure to recommend Miss Li Xia to work as a secretary in you firm. This is in peply to your letter of March 12...

二、辞职信 Please accept my resignation， effective July 30. l This is to tender my resignation from the position of your secretary， effective May 25 Owing to the bad health of my father， I have to leave this city and return to my hometo...

一、求职申请信 I wish to apply for the position of sales manager you advertised in yesterdays China Daily. You advertisement for a computer programmer in Beijing Daily of May 23 has interested me very much and I feel I can fill that vacanc...

四、通知函 This is to inform you that We are pleased to inform you that We have the pleasure in informing you that This is to formally announce that...